wet n wild photofocus foundation | Review

wet n wild photofocus foundation review

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I️ finally got the chance to pick up the new wet n wild photofocus foundation, read below to check out my thoughts on it!



wet n wild photofocus foundation

The “skin perfecting” formula claims to look like “your skin, only better” by completely eliminating flashback in photos, which is a pretty impressive claim for a drugstore foundation! The website states that to test flashback, photos were taken under 7 different lighting conditions with and without flash:

  • Clear, Sunny Sky
  • Outdoors in the PM
  • Indoors in the PM
  • Electronic Flash
  • Fluorescent Light
  • Bathroom Light
  • Nightclub Light


wet n wild photofocus foundation review

To test out this foundation I first applied a primer to my skin, and then put on the foundation with my Eco Tools Makeup Sponge. I also tried applying it with a brush, but I preferred the sponge, like usual. In my experience, the coverage is a really nice medium/full coverage that really does look natural and skin-like. It dries down to a matte finish that can dry pretty quickly.

I have always struggled with makeup creasing in my smile lines, so it is a must for me that my foundation doesn’t emphasize and settle in that area. I found that while my pores and smile lines weren’t completely invisible with this foundation, it did do a very nice job of blurring their appearance. There was very little creasing in my smile lines, even after wearing it after a whole day of classes! It also held up really well, it didn’t seem to wear off – even with my oily skin type! And as far as flashback goes, I didn’t experience any! I found it to photograph really well.

wet n wild photofocus foundation review
Outdoors in PM, with Flash
wet n wild photofocus foundation review test
Indoors with Natural Lighting


I was super impressed with this foundation, especially for it being only around $5. This is definitely something I would repurchase in the future and might just be my new go-to foundation!

Have you tried this foundation yet? Loved it? Hated it? Let me know your thoughts in the comments below!

18 Replies to “wet n wild photofocus foundation | Review”

  1. Nata Rodriguez says: Reply

    W O W! You are beautiful, and I’ll need to test it out myself! Thank you Alaina! 👍🏼

    1. Thank you so much Nata😊

  2. Oh my, that brigh porcelaine-like shade would be like suited for my pale skin ❤

    Blog de la Licorne

    1. They have a shade that’s named porcelain as well! There is a really good selection of shades for a drug store brand, so I’m sure you could find one that works for you!

  3. Wow your make up looks amazing

    1. Thank you Maritza!

  4. Hi, I just saw your blog on Naya’s blog party and tought of giving you a follow 😀 x Looking forward to read more from you xxx


    1. Thank you so much! 😊 I can’t wait to check out your site as well!

      1. That makes me really happy! Can’t wait to hear what you think 😍😘

      2. Can’t wait to hear what you think 😀

  5. Hey. Just wanted to say that you’re really beautiful. I liked the review and want to try the foundation. Looks good.

    1. Aw, thank you so much!😊
      You should definitely try it! Let me know what you think!

  6. Hi, Just saw your blog first time and wow your so beautiful and i love your hair colour.
    just subscribing to your blog.
    would you love to take a few minutes and take a look at my blog and give your reviews.

    1. Hi Ushma!
      Thank you so much! ☺️
      I’d love to, I’m checking it out right now!

  7. I have heard this is amazing! I should have picked it up while I was in Toronto in August!

    1. I’m super impressed with it, I’ve been wearing it ever since I bought it! You should definitely pick one up when you get the chance 😊

  8. Comprensibilmente, molte grazie per le informazioni.
    Rexuiz Shooter

  9. I was also very impressed with how well this worked. I usually don’t wear all-over foundation and just opt for some concealer, but I really enjoyed this product. It felt light on my face, yet still provided the coverage and even skin tone that I was looking for.

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